DOMINATE BRIGADE BRINGS A CULTURE-DRIVEN APPROACH TO BYD AT BRIGHTSPOT 2026

For BYD’s presence at Brightspot, Dominate Brigade takes on a broader creative role beyond product design. The collaboration brings together fashion, creative content, spatial design, and event experience under one visual direction.

Rather than treating the booth, merchandise, and content as separate elements, Dominate Brigade develops them as parts of a single creative ecosystem. The approach allows BYD’s technology and mobility story to enter a more lifestyle-driven environment while maintaining the brand’s modern and progressive character.

The creative direction extends across the physical space, from the design of the booth and its visual details to the products developed for the collaboration. At the same time, Dominate Brigade develops creative content and visual materials that support how the collaboration is presented throughout the event.

The result is a BYD presence that feels less like a conventional automotive display and more like a cultural installation — bringing mobility, design, fashion, and contemporary lifestyle into the same space.

For Dominate Brigade, the project reflects an ongoing approach to creative collaboration: not simply designing what a brand puts on display, but shaping how the brand is experienced.