The world runs smoother when everyone follows the rules. That’s why people cling to them. Rules make choices simple, keep outcomes predictable, and make design behave the way the industry expects it to. Stick to safe color palettes. Stay inside the category you were assigned. Don’t disrupt the narrative.

But we’ve never been interested in living inside someone else’s expectations.

Our collaboration with KALVERT, Beg to Differ, is built on pushing against that comfort. We’ve watched how design gets boxed in by invisible guidelines—how creative work is sanitized for approval, shaped to avoid discomfort, engineered to fit the market neatly. And we reject that entire premise.

We don’t create for applause.
We don’t design to meet consensus.
We don’t operate within boundaries we didn’t choose.

For us, innovation requires tension. It requires stepping into the unfamiliar and letting friction shape something new. It means disrupting what people think performance footwear should be and refusing to let a single category define a single product.

And because of that, this shoe was never meant for everyone.

Some people want the safety of what they already know. They want the mainstream to reassure them, to tell them they’re making the “right” choice. That’s fine—the mainstream will always welcome them.

But we build for the ones who move differently.

For those who define themselves with intention. For those who believe identity is something you construct—not inherit. For those who see difference not as a risk, but as clarity.

If that’s you, then you already understand what we’re saying.

DOMINATE x KALVERT is our statement, our refusal, our stance. Conformity is effortless. Difference takes nerve. It takes direction. It takes a willingness to stand outside the borderlines and call it home.

We don’t exist to fit in.
We exist to Beg to Differ.